Five Courses For Digital Marketing
The work of marketing professionals has taken a turn ever since online marketing became an essential part of growing a business. There are graduate degrees, certificates and even courses of a higher level for digital marketing. Whether you want to try your hand in the profession or hone your already developed skills, these courses can be very useful.
1. Institute of Digital Marketing
Located in California, this institute was founded for people who wanted to have a career in digital marketing. The school’s aim is to hone the skills of digital marketing professionals and provide them top-class training. The institute is globally recognized and provides accredited certificate and training programs. The syllabus consists of adequate skills and knowledge to compete in the growing digital marketing field. Students have access to the online content such as lectures and materials available at all times. IDM’s professional diploma is a great option for people with small businesses and for marketers who seek further growth in their career.
2. University of Washington- Storytelling and Content Strategy
Based in Seattle, this course offered by the University Of Washington covers four areas of digital marketing. This is a beneficial course for a content strategist and digital marketer. Students only have to put in a few hours for one day in a week. The program consists of three courses. It teaches strategies and plans for effective distribution of content and to create an interesting experience for users. The certificate program is designed for both newcomers and professionals in the marketing, advertising, communications and public relations fields. The course requirements include basic English language skills, knowledge of web technologies and marketing concepts.
3. University of Michigan, College of Business
Ranked as one of the best marketing schools in the country, the University of Michigan-Dearborn has a top-level and varied marketing program. It has about 7,144 students enrolled. Whether students want to achieve greater heights in their marketing career or gain the knowledge required to break into the field, this course is a beneficial option. The program includes the topics of SEO, social network marketing, business intelligence, web analytics, open source innovation, viral marketing, email marketing, marketing data, and reputation management.
4. Full Stack Digital Marketer Masters Program- Simplilearn
The Full Stack Digital Marketer Masters Program is an extensive course that aims to provide thorough knowledge to a digital marketing professional. The course consists of the eight most important departments of digital marketing- SEO, content, digital analytics, social media, mobile and email marketing and pay-per-click. You get a masters certification at the completion of the course from Simplilearn. It is a fully online course and the students have access to the materials all the time. Online classes are led by a number of instructors. The course includes more than 40 digital marketing tools, more than 20 projects, and Mimic Pro simulations. The learning process is helped by high quality-videos, Android and iOS apps, downloadable workbooks, and quizzes.
5. University of Connecticut, School of Business
The University of Connecticut has been said to have New England’s top undergraduate public business program. The course is being taught by world-renowned faculty and includes topics like digital products and services, social media and digital communication, and dynamic pricing and online distribution. An integral part of the program is to help the students develop skills such as critical thinking and communication which will be required to work for leading business organizations. A lot of research-based information is included. The course costs around $13,662 per year.
Digital marketing is a fast-growing field and getting educated in it is a great option for all people in who have a career in marketing. People who have just started their own businesses can opt for a number of courses to learn how to boost their sales.