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6 Reasons Why Ram Trucks are Popular

Ram has an incomparable legacy when it comes to manufacturing trucks. From small pick-ups to large hauling vehicles, the company produces an impressive range of trucks that meet every need. Not only do Ram trucks look distinctive on the roads, but they also come with a bevy of user-friendly and ergonomic features to ensure a smooth and comfortable drive, making them one of the most popular trucks in the country.

6 Reasons Why Ram Trucks are Popular

Legacy
The first Dodge Ram truck premiered in 1980. By 2009, the truck had made waves in the automotive market. This is when the parent company (Stellantis) decided to drop the Dodge name and make Ram a standalone brand.

Since their inception, the Ram range of trucks has been known for its stellar towing and hauling capabilities, strong performance, comfort, and safety features. This consistency has made it a trustworthy and reliable purchase for many buyers.

Power and performance
One of the most noticeable Ram truck features is the quality of drive they offer. No matter which Ram truck model buyers opt for, they are bound to be greeted with an impeccably smooth ride, without compromising on power. The Ram 1500, one of the brand’s best-selling trucks, is now offered with a choice between two engine options – a base V-6 (assisted by a 48-volt hybrid system to make 305 hp) or a twin-turbo inline six-gasoline powertrain that can produce 420 or 540 hp (depending on the trim).

For a heftier vehicle, buyers can also opt for one of the powerful engines offered by the brand (on select models and trims). The new Ram 2500 and 3500, for instance, come with powerful engine options like the 6.4L HEMI V8, and the 6.7L Cummins Turbo Diesel engine, adding to the truck’s appeal.

Design and customization options
The Ram lineup has seen many cosmetic changes over the last few years. While these upgrades have been monumental in giving the trucks some modern appeal, ruggedness continues to be a part of their charm. Every model is also offered with a range of trim and cab options, giving buyers the flexibility to design the truck based on their needs and maximize its potential. Thanks to this quality, Ram has something for everyone, from daily commutes and family trips to hauling heavy loads for a business.

Towing and payload capacity
Not enough can be said about Ram trucks’ hauling capabilities. The Ram 1500, a light-duty pick up, has a towing capacity of 11,580 pounds, and a payload capacity of up to 2,300 pounds. Those looking for some more power can opt for the heavy-duty (HD) lineup, such as the Ram 2500 or 3500, which offer a maximum towing capacity of 37,090 pounds.

Durability
Ram trucks are well-renowned for their durability. No matter the conditions, these trucks are sure to thrive. This is largely due to their unparalleled strength, offered by the 98% high-strength steel frame (Ram 1500 2024).

It has been observed that Ram trucks have a good chance of lasting up to 250,000 miles, a true testament to their sturdy nature. These trucks also tend to have fewer problems as compared to others, reducing the cost of ownership.

To add to this, Ram trucks also have a decent resale value. While the final cost can vary depending on the trim, model, and condition of the vehicle, many Ram trucks have been known to retain their maximum value. At the top of this list is the Ram 2500 HD Mega Cab truck in Lone Star or Big Horn trims. The Ram 3500 can also retain about 82.3% of its value after five years.

Technology and safety
Ram has been at the forefront when it comes to integrating advanced technology in its vehicles, further adding to its appeal. In the latest lineup, buyers will find an updated UConnect infotainment system, which has a larger touchscreen display, intuitive navigation, and seamless Apple CarPlay and Android Auto connectivity.

Given Ram’s commitment to safety, it is no surprise that the brand’s trucks were the first full-size pickups to earn the Top Safety Pick+ (the highest safety rating) from the Insurance Institute of Highway Safety. Ram continues to offer a ton of state-of-the-art safety and driver assistance features that further add to the quality and comfort of one’s drive, making Ram trucks a popular choice among seniors. That being said, it is important to note that these features can vary significantly based on the model, trim, and package chosen.

Some common safety tech features include an adaptive forward lighting system, Parksense front and rear park assist, blindspot monitoring with tag trailer and cross path detection, adaptive steering system, surround-view camera system, and trailer reverse guidance.

Popular Ram trucks and their prices
The final price of Ram trucks depends on the model and trim one purchases.

  1. Ram 1500 Classic: MSRP $38,705
  2. Ram 1500: MSRP $40,275
  3. Ram 1500 RHO: MSRP $69,995
  4. Ram 2500: MSRP $45,250
  5. Ram 3500: MSRP $46,255
  6. Ram 3500 Chassis Cab: MSRP $48,990
  7. Ram 4500 Chassis Cab: MSRP $53,215
  8. Ram 5500 Chassis Cab: MSRP $53,710
  9. Ram ProMaster: MSRP $44,405
  10. Ram ProMaster EV: MSRP $77,995

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